Jul 222014
 

WriterWhile listening to a radio interview in the car about music and creativity, I heard something that resonated for me as a writer and coach.

The interviewee, neuroscientist Indre Viskontas, was talking about music, but she was really discussing creativity, and what makes great artists.

Success as an artist, she said, came down to three things:

1. Obsessiveness

2. Imperviousness to feedback

3. Uninhibited.

I found this list surprising, and wanted to think about each one of these traits. Since writers are artists, we can apply this Continue reading »

Jul 152014
 
Pies

Summer pies from my local farmer’s market in Oakland, CA.

Want to keep up with best practices for writing a food blog or cookbook,  freelancing, or working with companies? Need a link to something fun once in a while? Of course you do.

That’s why you need these links, taken from my quarterly newsletter filled with resources for food writers and bloggers. If you haven’t signed up yet, what are you waiting for? Here’s what you missed in my last one, sent at the end of June:

  1. Do you have a media kit so companies can contact you? If not, you might consider making one. Big companies expect it.
  2. I’m working with a cookbook editor right now, and these tips are good reminders. Top 10 Ways to Make Your Editor Love You.
  3. Do you aspire to give a TED talk? Even if you Continue reading »
Jul 082014
 

A Guest Post by Jill Nussinow

Jill-Nussinow

Culinary Educator Jill Nussinow sells print-on-demand cookbooks on her website, which lead to passive income.

Just last week, I made almost $100 in e-book sales with almost zero effort. The cost was a minute or two of my time to login to e-junkie.com, enter the buyers’ information and hit the Send button. The money showed up in my PayPal account like magic. Who wouldn’t love that?

I got the idea to sell a downloadable cookbook in March 2011, when I hired a designer to format my manuscript. Within a few weeks, I had something saleable but wasn’t sure how to sell it. A publisher mentioned Continue reading »

Jul 012014
 
Confident-Businessman

Are you as confident as this guy? According to most surveys, probably not.

Well duh. Of course we do. Since it’s mostly women who read my blog, I feel we can talk amongst ourselves. So just between us, when I read this article about our lack of confidence, I felt a blush of familiarity.

“The Confidence Gap” posits that there’s another reason why women are not breaking the glass ceiling, besides the tug of motherhood and entrenched sexism. It’s our confidence level.

That’s so us.

As a speaker, teacher and coach, I see this “confidence gap” with women clients, female students, and at conference sessions full of Continue reading »

Jun 172014
 
Bestselling-Cookbookx-2013

Click on the image to see the cookbook names more clearly.

I was on a panel last week (during the Julia Child Food and Wine Festival at Bacara in Santa Barbara, CA) where the moderator showed this slide of the bestselling cookbooks of 2013 in the US, according to Nielsen research. If you haven’t seen it yet, I think you’ll find Continue reading »

Jun 102014
 
Diane-Quagliani

Dietician Diane Quagliani started out as a freelance food writer but eventually turned to the corporate side.

At an Oldways conference where I spoke recently, I met a dietician who is also an accomplished corporate food writer, Diane Quagliani. I wondered how her writing work is different from general food writing, and what advantages her degree gives her.

Diane, a registered dietician, has worked for many large food companies including Kraft Foods, McDonald’s, PepsiCo, Campbell’s Soup, Nestle, General Mills, and many public relations firms. She has also been a freelance writer and media spokesperson. She specializes in nutrition communications for a consumer and health professional audience.

Here’s what she had to say about how her degree as a dietician helps her with corporate work:

Q. What are your degrees?

A. I have three: a Bachelor of Science in Dietetics, a Bachelor of Science in Psychology, and an MBA. To become a registered dietician, I had Continue reading »