Sep 232014
 

TrustAre readers of online content comfortable with sponsored posts? According to a new study, no. Most are confused and feel deceived.

Sponsored posts, for those not in the know, is also known as advertorial or native advertising. In our field, it means a company has paid (in cash or in kind) a blogger or website writer to write an endorsement. It must be disclosed as such, according to the FTC.

I first questioned writing content in exchange for pay or Continue reading »

Sep 162014
 

Like-Love-Social MediaA few months ago, in exchange for appearing on a panel, the conference paid my expenses.

During the event, I wanted to share photos of the meals on Facebook and Twitter. I also knew the conference organizers were expecting speakers to promote the event on social media.

So I did the wrong thing. I posted a few photos, and I didn’t say my meals were comped. It felt slimy! I didn’t want to! (Cue whining.)

That was wrong, by law in the US. (I hope no FTC officials are reading this.) From now on, I’m either not post anything on Continue reading »

Sep 092014
 
Rux_Martin

Rux Martin in her kitchen with some of the books she’s edited. (Photo by Barry Estabrook.)

I met cookbook editor Rux Martin years ago, before she got an imprint in her own name. Now she is Editorial Director of Rux Martin Books at Houghton Mifflin Harcourt.

She specializes in cookbooks, narrative nonfiction on food, and diet books. She has worked with Dorie Greenspan, Mollie Katzen, Jacques Pépin, and Ruth Reichl, to name just a few, and has edited New York Times bestsellers including The Gourmet Cookbook; Hello, Cupcake!; Continue reading »

Sep 022014
 
Proposal-Stack

Looks boring, right? But this is what you might see on the desk of an agent or book editor: a stack of book proposals.

Most people don’t think much about the appearance of a book proposal. They think that what’s important is the content.

Well yes, but believe it or not, agents and editors want your non-fiction book proposal to look a certain way. If you present something else, you run the risk of appearing unprofessional. Folders, binders, ribbons, and Continue reading »

Aug 272014
 

When I wrote my recent post about four irresistible summer reads, I had a nagging feeling that I left off one I really wanted to tell you about. I didn’t realize it until after I pressed “publish,” of course.

I figured you always want to know about great food-focused books to read, right? And now I have two  for you, because many people left comments about their favorite reads on the last post, and I am starting to read those books too:

A-Fork-in -the-Road1. The book I forgot to list was A Fork in the Road: Tales of Food, Pleasure & Discovery on the Road, a first-rate book of essays edited by James Oseland, who just left Saveur magazine as editor-in-chief.

“Every traveler has two or three or even a hundred of them: moments on a journey when you taste something and you’re forever changed,” writes Oseland in the book’s introduction.”It might be a fancy or dazzling dish served by a tuxedoed waiter, or it might simply be an unexpected flavor or unfamiliar ingredient, offered by strangers and encountered by happenstance. At their most intense, these tastes of the new reveal Continue reading »

Aug 192014
 

Like the song from my teenage years says, “See you in September,” woo woo woo, when the summer’s through

And why are those guys singing in suits on the beach? 

Now, where was I? Oh yes. I’ll be traveling next month to two conferences, and then a third in October, talking about book proposals, career reinvention, and making your food writing sharper. Here’s what’s coming up:

Association-of-Food-JournalistsSeptember 8-11, 2014
Panelist and Workshop Leader
Association of Food Journalists Annual Conference
The Peabody Hotel
Memphis, TN

For the first time, I’m attending the Association of Food Journalists (AFJ) annual conference, where I will appear on a panel September 11 called Continue reading »

Aug 122014
 
pressure_cook_grains_faster_

Here’s the top of one of Laura’s pressure cooker infographics. She’s made three so far. Click on the image to see the entire infographic.

A guest post by Laura Pazzaglia

Infographics are taking the web by storm. They can be read and understood in a flash and shared, shared and shared. The best infographics tell a story (albeit very short) and convey useful information in a fun way.

I’d always wanted to make an infographic but didn’t think I had the tools or design skills to do so. Then I saw two posts from a marketing blog that promised Continue reading »