Apr 222014
 

Disappointed GuyAt a recent conference, I persuaded an executive to give me some dirt about working with food bloggers, as long as he could do so anonymously.

He’s been in the food business for 30 years, working for large food manufacturers, a worldwide commodity board, and a dried fruit company. Now he’s a consultant to six food companies, supplying post-ready recipes to bloggers, and inviting them on tours and to attend trade shows as media.

He might take 80 bloggers on a four-day tour on behalf of a company or board, for example. In addition to their expenses, he pays bloggers Continue reading »

Apr 152014
 
chocolates

Champagne chocolates on display at Dean & DeLuca.

It’s time again for my list of useful links, which I have culled from dozens more to find the most valuable ones for you. As always, they are excerpted from my recent quarterly newsletter. If you’d like to receive the entire list of links next time, sign up to receive my four newsletters per year. Now, on to the goods:

1. How Much Should I Charge? Part 1 and Part 2, from the Food Bloggers of Canada website, details all the issues to consider, particularly in Part 2.

2. Publishers Weekly did a good webcast recently about selling single subject cookbooks in unusual places.

3. What does a successful food stylist do? Check out  Continue reading »

Apr 082014
 
Woman-Buying-Books

Women buyers still predominate cookbook buying. And look! She’s already got her credit card out.

If you’re a cookbook author or hoping to become one soon, do you know who would want to buy your cookbook and why?

Adam Solomone, associate publisher of Harvard Common Press, answered this question for attendees at the recent IACP conference, where he gave a slide presentation of data collected by Nielsen, in conjunction with several North American publishers. Answers came from a core group of 2500 cookbook purchasers, a subset of 80,000 book buyers, based on the the last book they bought.

Here are the top findings:

1. Sixty-five percent of all cookbook buyers are women. You’re probably not surprised. Most buyers are college-educated. About Continue reading »

Apr 012014
 
Food blogger and cookbook author David Lebovitz. (All photos by Ed Anderson.)

Food blogger and cookbook author David Lebovitz. (All photos by Ed Anderson.)

Writing books is both a struggle and a joy. That was David Lebovitz’s experience for his latest cookbook, My Paris Kitchen. It’s full of stories of his life in Paris, with gorgeous photos for classic and modern recipes. I caught up with David on email, to ask about his writing process and philosophy:

Q. Why did you want a book with so many stories? The recipes often have a story in front of the headnote! That’s a lot of work.

A. We all spend so much time online, madly scrolling through things and clicking around, that I’ve realized how much I miss sitting in a chair (or curling up in bed), with a book. The idea of My Paris Kitchen was to present a personalized picture of Paris. I like telling stories and the story of the book is how I Continue reading »

Mar 252014
 

A guest post by Sally Cameron

Sally Cameron

Food Blogger Sally Cameron, proprietor of A Food-Centric Life, questions who benefits from her content appearing on other sites.

I log in to the admin page of my site and there they are: the pingbacks. These are links to websites that use my content and recipes, usually without permission.

One type is from newbie bloggers who do not understand the courtesy of crediting my site. I inform them politely. Usually they are apologetic and add a link and credit.

But lately I’m getting pingbacks from the other kind: content aggregators. These are big groups, big sites, with tens to hundreds of thousand of followers. They take my content for free, for their own benefit, sometimes without notifying me and without asking for permission.

They may not take the full post. Maybe it is my photo and a list of the recipe ingredients, with links back to my site for the recipe directions. Here are my Continue reading »

Mar 182014
 

Recipe-RobberI’ve written many times about how individual  recipes can’t be copyrighted here in the US. But did you realize that you can defend a copyright if parts of your recipe contain “substantial literary expression?”

What exactly is that, and why should you bother?

“Substantial literary expression” establishes the information in a recipe as yours. That could be just as important as copyright, when it comes to theft.

Let me explain. US copyright law defines substantial literary expression as: Continue reading »

Mar 112014
 
David-Joachim

Author, co-author, ghostwriter, and reference writer Dave Joachim has the drive to do it all.

Dave Joachim has 40 books under his belt, almost all of them cookbooks, including the “A Man, A Can, A Plan” series of five books which has sold more than 1 million copies.

I spoke with Dave about his latest book and his thoughts about cookbook negotiating and writing: 

Q. Congrats on your latest book, Global Kitchen. Is it a work-for-hire with royalties, from Cooking Light? That’s an unusual arrangement. 

A. Actually, I got an advance for this book. The material I created – apart from my 30 recipes — was a work-for-hire. The publisher, Time Home Entertainment Inc., owns Cooking Light and several other publications and they own the rights to use the material in Global Kitchen elsewhere.

Regarding the 30 recipes, the publication has the right to the material for a certain time, and then the rights revert to me. So if I want to Continue reading »