Blogger Finds Famous Cookbook Recipe Doesn’t Work, but He’s Happy

When a high-end cookbook recipe doesn’t work, how can this story have a happy ending? Somehow, it does.

First, a little backstory. Remember when Julie Powell started her career-changing food blog, The Julie/Julia Project, in 2002? It was about a government drone who makes every recipe from Julia Child’s Mastering the Art of French Cooking over a one-year period. Her blog led to the first blog-to-book deal and a subsequent movie.

After that, a whole bunch of people started blogs about [Read more…]

The United States of Pizza

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The suspense has been killing me. It’s finally time to to tell you about the cookbook chef Craig Priebe and I co-wrote, The United States of Pizza. It comes out September 22, 2015, and today it’s Number 1 on Amazon’s Hot New Releases in Baking list.

Chef Craig and I had so much fun writing Grilled Pizzas & Piadinas that we wanted to [Read more…]

4 Ways to Use Instagram Strategically

sternmanule-Instagram

A guest post by Cheryl Sternman Rule

In our social media ocean, most of us swim, flail, float, glide, and sputter, sometimes all in a single day. We do our best not to drown as we navigate crowded platforms, with varying degrees of success, enthusiasm, and begrudging obligation.

We also play favorites.

I, for one, love Instagram. Instagram has grown my network in ways I both couldn’t have imagined and didn’t know I needed.

Yes, I use other platforms, too, but my heart belongs to [Read more…]

A New, Updated Edition of Will Write for Food

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At last! I started working on this edition last year and I couldn’t tell you about it until now. The third edition of Will Write for Food, completely updated and with a new chapter on making money, goes on sale July 14, 2015.

Much has changed since my second edition came out in 2010, most notably the rise of food blogging as a career. The biggest star is Ree Drummond, who got a cooking show on the Food Network, and sold almost as many books as Ina Garten in  2014.

(Ree wrote about my book: “I wish I’d read Dianne’s book before I started a tiny little food blog on a whim years ago. For current and aspiring food writers, it’s positively dripping with helpful advice and information!”)

Since my last edition, many food bloggers have made the top ten cookbook lists in sales, and more than a hundred U.S. food bloggers have book deals. A few food writers make a six-figure income from their businesses, and I describe how in this new edition.

While most food writers write as a hobby, a growing number would like to make an income and even a career from it. The new chapter in Will Write for Food addresses myriad ways to make money, including

  • Work that comes from a blog
  • How to negotiate pay
  • How to work with brands
  • How to create a media kit and rate sheet
  • Branding yourself and your blog
  • How some food writers earn a six-figure income (hint: online businesses).

I’ve also updated every chapter with new information and new voices, whether they’re covering cookbook writing, getting published, blogging, or making money. For the first time, I’ve invited a few respected authors and bloggers to contribute their stories of success. Some wrote insider how-to pieces on such subjects as negotiating pay and how to work with companies.

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So long, Will Write for Food, second edition, 2010.

And don’t you love my new cover? It’s fun to look at how the covers of my prior books have evolved.

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The first edition from 2005. I do feel kind of sentimental about it.

If you bought a previous edition, thank you. This new edition will refresh your skills and knowledge, and inspire you to up your game. My goal is to empower and inspire you.

If you are a new reader, welcome. You’ll find a smorgasbord of info about writing a blog, upping your social media and photography skills, writing a cookbook, or getting published in print or online. Get your markers and underliners ready!

Finally, take a look at this sneak peek introduction for Will Write for Food, prepared for you by my publisher. And please pre-order Will Write for Food at your favorite independent bookstore, or on Amazon or another online retailer.

 

Eating Well in Dubai and Egypt

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Food writing students at my class at the Dubai International Writers’ Center.

I’m just back from two weeks away, teaching in Dubai and vacationing in Egypt. I have so much to say about this trip and the foods I ate but I will try to condense it into a few paragraphs:

1. Dubai

This city is a non-stop party for food writers and bloggers. There are dozens of publications to write for, and bloggers get invited to such events as [Read more…]

Submit Your Writing Now to Lucky Peach

Lucky PeachLooking for a paid outlet for your food writing?

Recently Lucky Peach launched a new website featuring “daily essays, recipes, restaurant recommendations, comics, and other miscellany,” says editor Chris Ying.

That means they need lots of content, which is the best news ever for freelance food writers. Here are some guidelines for submission:

1. Write for a monthly theme, tied to the [Read more…]

An Agent Answers: “What Should I Expect for a Cookbook Advance?”

Literary Agent Sally Ekus represents cookbooks and food-based books.
Literary Agent Sally Ekus represents cookbooks and food-based books.

A guest post by Sally Ekus

Every time I talk with a new author or perspective client they ask the same question: “What can I expect for an advance?” I tell them $250,000. No wait, that was a dream I had last night. In reality, though, I can’t answer.

Spoiler alert: the answer to most everything in publishing is “It depends.” In the case of cookbooks, the answer depends on platform, proposal, and concept. And no agent will tell you an amount in advance. Let’s be real, if you were applying for a job and you were told your salary could be [Read more…]