A guest post by Sally Ekus
Every time I talk with a new author or perspective client they ask the same question: “What can I expect for an advance?” I tell them $250,000. No wait, that was a dream I had last night. In reality, though, I can’t answer.
Spoiler alert: the answer to most everything in publishing is “It depends.” In the case of cookbooks, the answer depends on platform, proposal, and concept. And no agent will tell you an amount in advance. Let’s be real, if you were applying for a job and you were told your salary could be