Cookbook Publicist Dishes on What Works and What to Expect

ron headshot
Publicist Ron Longe works under contract with publishers and  individuals.

Want to know more about cookbook launches and how to work with your publisher?

Chef Craig Priebe and I are working with our publicist Ron Longe on promotion for The United States of Pizza (due out Sept. 22, 2015), so I took the opportunity to interview him on your behalf. Even if you are already a published author, you’ll be interested in Ron’s insider perspective.

Ron is the founder and president of Ron Longe Public Relations, a boutique PR agency. With more than 25 years of experience (I know, he looks so young! ), he has worked in the publicity departments of many New York [Read more…]

How to Successfully Cold Call for Food Writing Jobs

Cold-callingAs you saw in my post about the new edition of Will Write for Food, my new chapter focuses on how to make money as a food writer, which interests an increasing number of food bloggers. Food blogger Jaden Hair of Steamy Kitchen, a world-class negotiator , contributed tips.

She and her husband Scott launched a new mastermind program for food bloggers recently, helping those who want to grow their blogs into a business. They have the chops: Jaden’s food blog, Steamy Kitchen, has been profitable for over [Read more…]

Of Dresses and Events Coming Up

The 2010 signing of Will Write for Food, 2nd edition, at Omnivore Books in San Francisco. I still have that dress! Now I have to remember not to wear it. (Photo by Heather Luhan)

The third edition of Will Write for Food came out last week, and I’ve been busy with promotion. I love in-person events best because I get to see people in real life versus virtual, and wear dresses. Sometimes friends show up for support, which makes these events even more fun, kind of like parties.

So far my summer book promotion — that all-important six-week window — is going [Read more…]

How a Weekly Get-Together Grew Into a Powerful Support Group

The Kitchn’s Emma Christensen finds it worthwhile to get out of her house for this group. (Photo by Danielle Tsi)

A guest post by Emma Christensen

I love working from home. My own schedule. My own space. Peace. Quiet. No one randomly stopping by my cubicle and interrupting my flow.

But even for a consummate introvert, the work-from-home gig can get lonely. This is why, shortly after moving to Northern California in 2011 and taking the plunge into full-time food writing, I found a few like-minded work-from-homers and forced myself to leave the house once a week.

How It Happened

It was like this: I met Cheryl Sternman Rule of 5 Second Rule in 2011, who introduced me to another South Bay-er, Danielle Tsi of Beyond The Plate. Then I met Sheri Codiana of Pork Cracklings at a press event and it turned out she lived a few blocks away. This felt like a [Read more…]

Blogger Finds Famous Cookbook Recipe Doesn’t Work, but He’s Happy

When a high-end cookbook recipe doesn’t work, how can this story have a happy ending? Somehow, it does.

First, a little backstory. Remember when Julie Powell started her career-changing food blog, The Julie/Julia Project, in 2002? It was about a government drone who makes every recipe from Julia Child’s Mastering the Art of French Cooking over a one-year period. Her blog led to the first blog-to-book deal and a subsequent movie.

After that, a whole bunch of people started blogs about [Read more…]

The United States of Pizza


The suspense has been killing me. It’s finally time to to tell you about the cookbook chef Craig Priebe and I co-wrote, The United States of Pizza. It comes out September 22, 2015, and today it’s Number 1 on Amazon’s Hot New Releases in Baking list.

Chef Craig and I had so much fun writing Grilled Pizzas & Piadinas that we wanted to [Read more…]

4 Ways to Use Instagram Strategically


A guest post by Cheryl Sternman Rule

In our social media ocean, most of us swim, flail, float, glide, and sputter, sometimes all in a single day. We do our best not to drown as we navigate crowded platforms, with varying degrees of success, enthusiasm, and begrudging obligation.

We also play favorites.

I, for one, love Instagram. Instagram has grown my network in ways I both couldn’t have imagined and didn’t know I needed.

Yes, I use other platforms, too, but my heart belongs to [Read more…]