Dianne Jacob           •Coach  •Editor  •Writer
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Background

Professional background

I became self-employed in 1996 after a long career as a top editor and writer. I worked for newspapers, international magazines, a book publisher and a city magazine, all in executive positions.

My last job as an employee was as editor-in-chief of Books That Work, an interactive publishing company that created award-winning 3D home design CDs such as 3D Landscape and Visual Home. The Hearst Corp. was a primary investor. One of the books I managed won a National Literary Marketplace Award for Technical Achievement and Innovation in Book Publishing.

While editor-in-chief of a city magazine, the magazine won several awards, including a national award from the City and Regional Magazine Association. While editor of an international magazine, I grew circulation from 80,000 to 210,000 in three years by attracting a larger audience. As executive editor of a second international magazine, I grew circulation from 30,000 to 80,000 by repositioning towards a more general business audience.

I have also worked in public relations. I was vice president of Madison Fielding, a Los Angeles public relations firm specializing in print publicity for its national clients, which included Re/Max and Informix Software.

I have a Bachelor of Arts in Journalism with honors from California State University, Northridge; An AA Degree in Journalism with honors from Langara College, Vancouver, Canada; and completed a class on creating business plans at the UC Berkeley Haas School of Business.

For 9 years I was a board member and former president of the Alameda County Community Food Bank.

Teaching and guest speaking

An experienced speaker and instructor, I have taught classes such as:
  • Culinary Legacies Panel: A Conversation with Chuck Williams and Friends
  • "Get Your Book Idea off the Ground," The Writing Salon, San Francisco
  • "How to Write a Book Proposal," The Writing Salon
  • "How to Identify Audiences for a New Publication,” The Folio:Show, a national magazine show in New York and Los Angeles, 1996-2001
  • "Feature Article Writing," for the San Francisco Professional Food Society Editors and Writers Special Interest Group (SFPFS SIG)
  • "Great Query Letters," for SFPFS SIG
  • Two-day writing seminar for dean and teachers of a private school.
Freelance writing for publications

I have been a published writer since 1975 and have written feature articles for: Testimonials


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Last updated July 8, 2013