Your food-based book’s coming out, and it’s time to line up all the events that lead to good sales. What are the most important events to plan for a book launch?
1. Target bloggers who are likely to review your book. Your publisher has put aside copies to be sent to media, which includes bloggers. So target the authors of food-focused blogs in your home town, bloggers who like to review cookbooks like yours, and others who might qualify. Come up with a long list to hand to your publicist.
It helps if you know many of these people and they’ve already expressed interest in reviewing your book. It helps even more if any of them are friends.
Be creative. Tara Mataraza Desmond got a group of bloggers to review her book, Almost Meatless, on the same day, to push up Amazon sales. Or try something unconventional. Seth Godin offered his blog readers a chance to get an early review copy of his book in exchange for a review.
2. Write guest posts and feature articles that appear when the book comes out. If possible, write guest posts on blogs or websites frequented by your target readers, and have them appear right when the book comes out, with a link to your website.
For print articles, this means planning ahead to have feature stories appear in publications where your bio says your book just came out. National magazines are already planning issues in early 2012, so you have no time to lose.
3. Create web pages ready to go on your blog, for customers and media. In addition to information about the book, many authors have sections where media can download a high resolution copy of the cover, a press release and a headshot. That way they don’t have to email you and wait for you to respond.
4. Make a promotional video. Get a professional or a student to film you talking about your book, preparing dishes from it, working in your kitchen, or whatever seems appropriate where you’re more than a talking head. Put the book trailer on your web page, your Amazon page, and on YouTube. These days the web is leaning more towards video than reading text, so you’ll want to be prepared.
5. Build on social media. Are you building your followers on Facebook and Twitter? You’ll need them when the book comes out, to tell them about your schedule, or when articles or reviews appear.
Plan to establish a Facebook page for your book. Add value by posting on it regularly, not just about the book, but about cooking tips, techniques, your schedule, or any other relevant details.
If you have a blog, write about the process of writing your book to build anticipation and interest.
Now it’s your turn. If your book has debuted recently, what other advice do you have for Katrina, ? Let’s help her get her book out with a bang.
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