In a previous post about Simply Recipes‘ Elise Bauer and her comments policy, we started a discussion about the value of “Looks delicious” as a comment on food blogs. At the risk of flaring tempers again, I’d like to bring it up now.
Let’s look at the “Looks delicious” comment from a variety of angles related to food writing. First, I’m sure we’ve all left some version of “looks delicious” as a comment when we’re salivating over close-ups of salted caramels and a crispy roasted chicken. It’s human. Boring, but human.
So is it just the nature of food blogs to attract responses so banal when a blogger posts a photo and recipe of a mouth-watering dish? I’ve talked about this with a client, whose posts are mostly some version of “Look what I just made!” Granted, he’s talented and enthusiastic, but I’d like him to give his readers more credit. I’ve suggested the only response he’s asking readers for is passive. They’ve watched his performance. All they need say is, “Wow. Good for you. Looks delicious.“
If you’re a blogger, wouldn’t you want more than that from readers? Or are you happy to get any comment, even if it’s “Looks delicious?” Would you ever consider deleting this kind of comment, later on? Or should they stand as some kind of record, boring or not?
When you find a blog post with 50 comments like “Looks delicious,” do you read them? Or do you not bother because a) they’re tedious and b) they’re not really aimed at you anyway, but aimed at the writer of the post. Are you impressed, because 50 “looks delicious” comments means the blogger is cool?
Lastly, should blog comments be for the readers of the blog, or just for the blogger? I’m in the former camp. I think all content on my blog is for my readers, not just for me, and I want to keep it as fascinating as possible. But that’s just my opinion. Now, please give me yours.