You’ll notice something new. It’s an ad, on the right, from BlogHer Publishing Network.
I know. I’ve crossed over to the other side, and I’m thrilled. It’s because I have redefined myself. I’m no longer just a blogger whose subject is food writing. I’m the publisher of my blog.
Being in charge overall is new for me. When I was a magazine editor, I headed my department. I directed the editorial content, assigned and edited stories, worked with the art director on layout and images, and strategized how to grow readership. The other heads of departments were in charge of marketing, advertising, production, design (although sometimes reporting to me) and circulation.
Fast-forward to the Internet, where, as a blogger, I am in charge of editorial and all the other departments too. I might as well also be the publisher, since I am ultimately responsible for the publication, success and quality of my blog.
So, continuing the magazine analogy, since magazines take ads, so does my blog. And since I’m the publisher, I will personally quash any conflicts of interest. There will be no fawning editorial related directly to ads, nor will I blog for pay. Whew! That was easier than when I was only the head of editorial. It’s great to be in charge.
Why BlogHer? I’ve met the founders, three powerful, super-smart women whom I admire. Also because they’ve invited me to be part of BlogHer by speaking at their conferences, and it’s been a professional, respectful and well-organized experience.
Some food bloggers think ads clutter their site or signify some kind of journalistic lack of integrity. But others have been taking ads for ages. Where do you come down?
Photo courtesy Flickr Creative Commons.